Most viewings don’t result in a sale and without constructive feedback are a futile exercise. The client has tidied the whole property, vacated the house, the viewer has travelled and the agent given up time. All of this effort normally resulting in an excuse as to why the property was not right for them...
People (the Brits especially) don’t like to offend. This is why most of the feedback you start to receive through your agent is an “excuse” from the viewers as to why they don’t want to offer. People lie when giving feedback to people. Less so if it is online!
There is the obvious feedback you need to know around price and presentation. Work with your agent to compile the questions you want answers to in order to be informed. At some point you are going to have to make a decision on the sale of the biggest asset you own. Where are your data points coming from? These data points should be accessible by you and your agent to come to the right decision. BUT, until now they don’t exist. Feedback has been hearsay
Get your agent to use the Property Feedback App, giving you real time feedback from viewers answering your questions whilst on the viewing. Start to build insight and analytics so you can have meaningful conversations with you agent based on data. Get your property sold for as much as the market will command, in the shortest possible time.
PFA is the brainchild of the founder, George Brind. Having worked for many years in estate agency before leaving to sell analytics software. It became obvious with the growth of Apps and the talk of property feedback was the area which the industry needed addressing. PFA has been developed specifically for this purpose.